Performance marketing for an affiliate marketing platform

About Client

Scaleo.io is a B2B affiliate marketing platform.

The goal was to develop a context strategy and increase the number of SAAS subscriptions.

Conducted an audit of the marketing strategy and paid traffic channels. Analysed the audience, identified qualified leads and calculated the effectiveness of past ads.
Created a new paid traffic strategy which was verified by A/B test for new audiences, ad creatives and bid strategies.
Optimised the UX on the website and wording on the the lead forms. By optimising tracking and analytics, we set new KPIs to measure the effectiveness of the new campaigns.
Cross-channel analytics were reported in a separate comprehensive dashboard for the management team
Scaled Google Ads campaigns that performed within the KPI. As well as tested LinkedIn, Quora and Twitter ads.

Number of monthly leads increased by 70%

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Monthly costs decrease by 33%

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Average quarterly KPI attainment: 106%

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