Full-analytics setup for a SaaS Platform

About Client

Linki is a marketplace of remote teams and experts.

Linki create a custom team for each project and has >100 teams in its platform.

Goals

Implement a future-proof tracking and analytics with GA4
Create an executive dashboard with a multichannel funnel in one place.
Integrate all Ads and CRM systems in one analytical tool.
Automate marketing decisions for the platform.

Approach

Performed a discovery sessions to formulate a technical task.
Agreed for a set of works and milestones.
Implementation of GA4 lasted for 2 weeks.
Organised an additional session to collect executive KPIs.
Creation and integration of an executive dashboard lasted 3 weeks.
Agreed upon a maintenance scope for the platform.

Key results

2 weeks to implement GA4

3 weeks for executive dashboard

2 discovery sessions

Connect

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