Developing an eCommerce for an eco-brand

About Client

JimmiSays is an Australian eco-garments brand.

Goals

  • Develop a go-to-market strategy for the brand.

  • Launch an eCommerce store within 3 months.

  • Lunch multichannel advertising campaigns.

Approach

  • Finalised the brand strategy within 2 weeks.
  • Tailored the communication strategy and positioning to meet the needs of an established competitive market.
  • Developed vital attributes of brand identity, tone of voice, UX strategy and marketing strategy.
  • Developed an eCommerce store within 2 months, 1 month ahead of the schedule.
  • Launched a test campaign and generated 110% ROAS.

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Key results

2 weeks for brand strategy

2 months for an eCommerce

eCommerce from scratch

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