NDA

App Campaign for the trading company

About Client

This NDA company is a licensed leading social trading platform in the industry operating across all European markets.

Goals

  • Maximize the lead generation efforts through the app campaign.

  • Bring 5,000 app installs, and minimum 200 accounts with First-Time Deposit of €500.

Approach

  • Launched Universal App Campaign in Germany and Malaysia for both IOS and Android.
  • Each week updated text, display and video creatives.
  • Set up the measurement through Firebase and AppsFlyer.
  • Chose FTD as main conversion action.
  • With an investment of €XX,000, we brought 7687 installs, focusing on Germany due to better ROI.
  • With CPI averaging at €8.16.
  • We brought 267 First-Time Deposit, all of them from Germany.
  • Accounting for the LTV of the leads calculated on 3 month activity basis, the campaign resulted in 177% Return On Ad Spend.
  • Which means €1 brought €1.77 in Revenue.

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Key results

177% ROAS

€8.16 average CPI

2 months campaign

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